Manager, Influencer Communications
National Cattlemen's Beef Association

Posted January 27, 2018

Employment Type Full-time

Compensation Depends upon Skills and Experience

Company National Cattlemen's Beef Association

Location 9110 East Nichols Avenue #300
Centennial, CO 80112
US


DESCRIPTORS

JOB DESCRIPTION

We are the National Cattlemen’s Beef Association, and we come to work every day on behalf of our country’s over 700,000 beef farmers and ranchers. We are committed to providing wholesome, nutritious food and to communicating accurate, science-based information. We are passionate about beef’s great taste, its health benefits and especially the people who raise it. We are all about educating and inspiring people to find more ways to enjoy beef as part of a healthy diet and lifestyle.

 

We have an exciting role open in our Denver-area office for the right candidate who will have experience in reaching thought leaders and trendsetters in the food, health and culinary space through creative content, social media engagement and other moments to educate and inspire them about beef. You will assist the team in identifying, developing and maintaining relationships with nationally known food, nutrition and health, and culinary leaders and will share your knowledge of new and impactful methods to engage and inform targeted influencers.

We are looking for somebody with 1-3 years of communications experience who must be able to connect with this audience through compelling written content, sharing strategies and in-person activities. You will participate in a collaborative, high-functioning team and we are looking for someone who is willing and able to do whatever it takes to get the job done.

 

This is a key role for the organization and the beef farmers and ranchers we represent, and it requires your full dedication. But, we’re a fun group of people, committed to each other and to delivering great work in an essential industry. And, there’s competitive pay and benefits, too.

RESPONSIBILITIES

  • Evaluates opportunities for sponsorships and partnerships that will educate influencers
  • Works with Executive Director, Outreach Development to track pre-defined measurable objectives on a quarterly basis
  • Follows food, nutrition and culinary industry news and trends to understand how beef can be part of the conversation
  • Monitors food, health/nutrition and culinary influencer activity
  • Keeps current on technologies and tools that are most effective for reaching food, health/nutrition and culinary influencers
  • Engages with internal teams and Executive Director, Outreach Development to plan and execute influencer strategies and ensure consistency of messaging and outreach to influencer audiences
  • Writes creative content that will make an impact on perceptions and attitudes regarding all aspects of beef, including production, nutrition and culinary topics
  • Develops system for tracking engagement with key influencers and review for key insights to strengthen the influencer programming
  • Facilitates collection of measurement for performance efficiency metrics for the team on a monthly and quarterly basis
  • Engages with producers and producer-led committees as assigned
  • Contributes, collaborates and shares content with internal and external stakeholders
  • Other duties as assigned
QUALIFICATIONS

  • Bachelor’s degree in journalism, public relations, English literature or creative writing, marketing or similar field plus one-three years of experience in communications, journalism or public relations
  • Knowledge of working with food, health/nutrition and culinary blogger networks, including best practices
  • Passion for food and health
  • Strong writing, editing and communication skills
  • Basic knowledge of social media platforms
  • Human relations skills, including style flexing, receiving constructive feedback, and active listening
  • Basic skills in organization and prioritization, including tracking multiple projects
  • Ability to work as part of a team
  • Basic skills in computer systems, including Microsoft Office
  • Ability to follow processes and procedures
  • Ability to consistently meet attendance standards for regular, reliable, predictable, full-time attendance
  • Ability to travel overnight (approximately 10 – 15 percent of your time), and availability on weekends
BENEFITS

  • Dental Insurance
  • Health Insurance
  • Life Insurance
  • Long-Term Disability
  • Short-Term Disability
  • Vision Insurance